The typical Adidas commercial has presented the Adidas brand as it is--featuring the actual products and colors the brand offers. However, the new "All Adidas" commercial focuses more on the Adidas lifestyle, culture, and celebrities that wear Adidas shoes. Some say the brand is straying away from its roots and turning towards mainstream artists to help boost its image; I am one of those people. Although the ad features a star-studded cast that ranges from Katy Perry to David Beckham, it is not as effective as older campaigns such as the Adidas "adicolor" campaign. Both are shown below.
I personally am a fan of Adidas. Most people wear Nike nowadays and I think Adidas is a very underrated brand. It is a classic shoe and the product speaks more than its commercials ever could.
