If this year's Oscars didn't put you to sleep, you probably saw the commercial that won Nielsen's "Top 10 Recalled Ads of the Academy Awards." Apparently, the M&M's spot has the strongest brand association of every ad that aired on Sunday. Other contenders included that Best Buy/Justin Bieber ad (which placed 4th) and Celine Dion singing happy birthday (at 6th).
You can see the top ten here.